Cookie Policy
Effective Date: January 1, 2025
This Cookie Policy explains how Reff.ly ("we", "us", or "our") uses cookies and similar technologies on our websites and services. It should be read together with our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device that help websites function and perform analytics. Similar technologies include local storage, pixels, SDKs, and tags. We use these to provide essential functionality, remember preferences, and understand usage.
2. Types of cookies we use
Strictly Necessary – Required for core site features such as authentication, security, and load balancing. These cannot be switched off in our systems.
Functional – Remember choices (e.g., language, theme) to personalize your experience.
Performance/Analytics – Help us measure traffic and usage to improve features (aggregated and pseudonymized where possible).
Marketing/Advertising – Used to deliver relevant ads and measure campaign performance (only with your consent in applicable regions).
3. Cookies we set
| Name | Type | Purpose | Duration |
|---|---|---|---|
| reff_session | Strictly necessary | Maintains your logged-in session and security (CSRF protection). | Session |
| reff_prefs | Functional | Saves preferences like theme, locale, and cookie choices. | 12 months |
| reff_ab | Performance | Supports A/B tests to improve product experience. | 6 months |
4. Third-party cookies
We may use third-party providers that set cookies on our behalf. These may include:
- Analytics (e.g., Google Analytics, Plausible) – Traffic and usage metrics.
- Advertising (e.g., Google Ads, LinkedIn) – Campaign measurement and retargeting (consent-based).
- Payments (e.g., Stripe) – Fraud prevention and checkout preferences.
- Support (e.g., Intercom) – Live chat and support widgets.
Provider-specific details (cookie names and lifetimes) will be listed in the in-product Cookie Settings panel and may change over time.
5. How to manage cookies
You can manage your preferences anytime via our Cookie Settings. Most browsers also let you control cookies through their settings, including blocking certain types or deleting cookies. If you block strictly necessary cookies, parts of the service may not function.
6. Consent and regional choices
Where required (e.g., EEA/UK), we request your consent for non-essential cookies. You can withdraw or change your consent at any time in Cookie Settings. For certain U.S. states, you may have additional choices regarding targeted advertising—see our Privacy Policy for details.
7. Data retention
Cookies have varying lifetimes (see the table above). Preference records are retained to honor your choices. Analytics data may be aggregated and retained for trend analysis.
8. Do Not Track
Some browsers offer a Do Not Track (DNT) signal. Our service does not currently respond to DNT signals, but we honor consent preferences set via our Cookie Settings and applicable laws.
9. Changes to this policy
We may update this Cookie Policy to reflect changes in technology, providers, or legal requirements. We will post the updated version with a new effective date and, where appropriate, notify you through the service.
10. Contact
If you have any questions about this Cookie Policy, please contact us at:
Email: legal@reff.ly